5.+My+Report

=My Report will go here= 
 * The Question:**


 * The use of digital data covered by Copyright in a multimedia production reflects a lack of creativity and is against the law in all circumstances. Discuss**.

Copyright has been developed to prevent others from taking unfair advantage of another’s expression of an idea . Copyright exists to protect creative works such as, text, images, music, films, computer programs, sound recordings and artistic works. Under the copyright act of Australia, the owner has particular rights depending on the type of work that is protected. For example:


 * The right to publish their work
 * Reproduce their work in another material form (e.g. stickers or post cards)
 * Communicate their work to the public
 * With films and sound recordings the owner can publish their work on DVDs, CDs
 * Show their films and sound recordings to the public

 It someone were to seek unfair advantage of someone's creativity this would lead to those who made an effort and used their creativity from being less likely to release any more information to society. Recently police have arrested 3 men who have breached the Copyright Act of section "135ASB (1) of the Copyright Act 1968 for engaging with the selling or hiring of unauthorised devices capable of decoding the signals of subscription television (pay-TV) broadcasters such as Austar, Foxtel and United Broadcasting International" (IP down under). The arrests were taken place on properties at Lidcombe, Granville and Sefton. The three men are expected to be charged with a fine valuing up to $60, 500 or 5 years imprisonment for breaching this particular Copyright Act.

Copyright right breaches like the one above does show a lack of creativity and is without a doubt against the law. But the one copyright act that everyone breaches is the use of downloading songs illegally i.e. Limewire. In the UK many of consumers were unaware that ripping a CD onto an Mp3 or ipod device was and is illegal. A survey was conducted in the United Kingdom showing that "73% of people don't know what they are illegally allowed to copy or record and 38% of those using either an iPod or MP3 admitted to copying CDs on to their player" (IP world).

The use of digital media in multimedia production shows a lack of creativity and is against the law in all circumstances..I believe that yes the using of digital media that has been protected by copyright is against the law but not in **ALL CIRCUMSTANCES.** Circumstances regarding major issues with the Copyright Act like the arrests of the 3 men is a crime but simple things that everyone does on a daily basis like downloading songs of Limewire or ripping Dvds and CDs shouldn't be under the category of "against the law". Copyright laws were developed on 1886 and since the rise of technology in the digital world, it has been thought to have been outdated. Jill Johnst one, the international director of Consumer Focus in the UK said that "The world has moved on and reform of copyright law is inevitable, but it's not going to update itself".

If the consumers in the UK feel that the Copyright Laws are outdated, wouldn't that be the same in Australia? Many people are downloading "illegally" but should people punished for merely saving money than buying the movies or the music from retail outlets?

We live in the 21st century, the era known to be revolving around technology. Technology has advanced and the Copyright Laws continue to lag behind. There are many new websites that have been developed e.g. Youtube which can allow consumers to view their music video or movie, Limewire which can allow the public to download their songs for free and even the software we can buy at computer stores to help us burn movies. So not all circumstances that involve breaching copyright should be against the law.

A 44 year old man from NSW is facing 15 months imprisonment in the US for software piracy. This man showed a lack of creativity because he had preferred to crack security codes on private software and make them free  to the public on the world wide web, than using his piracy activities to make his money (The Age) <span style="font-family: Tahoma,Geneva,sans-serif; font-size: 108.9%;">. The government has concluded that any Australians who have thought to have obtained $1000 dollars or more from breaching copyright would also face the same fate. 12 months ago anyone caught with music that had been illegally downloaded onto their ipod or Mp3 would too be charged with imprisonment. The copyright laws are old and have thought to state it is a breach to copy CDs onto music devices and even record TV shows then watching them later on (The Age).

<span style="color: #000000; font-family: Tahoma,Geneva,sans-serif; font-size: 110%;"> We ha​ve copyright t​o give encouragement for people to produce and release new work to society. If people who show a lack of imagination took advantage of one's artistic nature, then this would impact society as creators would be to hesitant to release new information to the public because countless of people are copying and reproducing their work. Aren't the owners of creative works allowed to be protected? Can they rightfully receive the earnings they deserve?

media type="youtube" key="h0CkJgHKEY8" height="382" width="495"

<span style="font-family: Tahoma,Geneva,sans-serif; font-size: 110%;">Have you ever seen this ad while waiting for a DVD to start? Do you agree? Few people would commit these crimes but almost everyone in the comfort of their own homes would download pirated movies. Most people fail to realize that piracy a crime and the penalties are severe. Organizations have been developed to target piracy. Federations Against Copyright Theft (FACT) is a British trade organization that represents film makers interests when dealing with piracy. They deal with distribution of copyright material online and tangible hard copies. In 2007 FACT seized over 2.8 million pirated DVDs and took down the "Tv-links.com.au" website as they found the owner of this website was dealing with pirated software. This man showed a lack of creativity and now is punished.

This ad is tells us that theft is equated to piracy. Like theft, piracy causes income loss to the creator. The video shows well known movie star, Jack Black talking about piracy and how it damages musicians and film makers. ​ media type="youtube" key="-LkWKvMCzqA" height="376" width="502"

<span style="font-family: Tahoma,Geneva,sans-serif; font-size: 110%;">In conclusion, people who copy multimedia works does show a lack of creativity for the points I stated above. But should we really penalize everyone who shows a reproduction of a multimedia work? What about the people who make fakes of designer handbags and wallets, they are breaching copyright but no one cares. People still buy their items and accept the product they're buying is a fake, and is still happy to reach into their wallets and give the sales person the money. The image below shows several designer bags that are fake. If people can replicate bags that look exactly like designer bags...isn't this classified as creative?

​

<span style="font-family: Tahoma,Geneva,sans-serif; font-size: 110%;">In my opinion, Digital data in a Multimedia production does indeed show creativity. The final video I have is a mashup of all the 2009 hit songs. This mashup was produced by Dj Earworm. He has clearly violated the copyright law with using different artist's song to create his own. Since this is against the law, shouldn't the artist's be against this mashup? His website http://djearworm.com/united-state-of-pop-2009-blame-it-on-the-pop.htm shows nothing but praise and appreciation as many people have commented and said "Awesome, loving the remix" or "It's so cool". Clearly the public appreciates what he has done, and hasn't taken into affect that he has breached a copyright law. After watching the video I'll leave you to decide.. does this show a lack of creativity?

media type="youtube" key="iNzrwh2Z2hQ" height="340" width="560"